Selling Your Home

Selling Your Home

The decision to sell your home is likely to be one of the largest financial decisions you will make, and it is highly important to have a quality, reputable Realtor guiding you throughout the home selling process.

Selling Your Home

Anna Centron, a seasoned real estate expert, specializes in swiftly selling your home for maximum value. With a keen eye for design and a deep understanding of buyer preferences, Anna provides personalized recommendations to enhance your property's appeal. From suggesting decluttering and removal of items to identifying necessary repairs, Anna meticulously stages and preps your home to ensure you receive top dollar.
Our team is dedicated to offering unparalleled attention to style and detail, catering to your unique needs and preferences. With a global network that connects individuals locally and internationally, we have built a reputation for consistently delivering exceptional service and outstanding results. We take pride in offering a global reach at a local level, providing comprehensive support to help you sell your home like nowhere else.

Pricing Your Home to Sell

We will first walk the property with you, having you highlight updates recently completed and any unique features of the home and lot. After walking the property, we will go through any recommendations we have for prepping the property. You would be surprised what a little bit of paint and decluttering can do for the value of your home! We will discuss comparative sales in your neighborhood and the strategy behind the suggested listing price to produce the most profitable value of your investment.

When determining the price for your property we evaluate and discuss with you: recently sold comparable properties in your neighborhood, market trends & analysis, along with the condition and features of your home.

At this initial meeting, we will discuss your plans for after the sale of your property.

Are you planning to purchase another property?

Have you spoken to a lender?

Do you need to sell before you buy your next home?

Post Occupancy Agreement:

Do I need to sell my current home to buy my next?

Prepping & Staging

Staging highlights the property's best features, transforms spaces, demonstrates the home's potential to buyers and makes the home look & feel fresh. We want to make sure our clients are getting the most out of their investment and truly believe staging a home is a necessity to do so! Making your home appealing to buyers through furniture and design, allows for buyers to envision living in the space, seeing how fluid the space is and will most likely produce multiple offers & will generate top dollar. For our occupied properties, we arrange furniture, remove unneeded items, organize spaces and bring in many of our own staging items to give a bit of a design facelift. For our vacant properties, we will highly suggest hiring our preferred professional stagers to stage main living areas with trending & high quality in style furniture and decor.

As part of our service to you, we will be there every step of the way going above and beyond to make sure everything runs accordingly.

To ensure a smooth transaction, and to get to the closing table all of these items should be maintained until the house is closed.

    • Remove personal items:

      This includes personal photos, private items you would not wish to share with the general public, valuables, animal beds, bowls & accessories. (our rule of thumb is if it’s a subject you would not share on a first date remove it ( ie. politics, religion, etc.). )

    • Organize and declutter rooms and closets.

      If anything is overflowing or packed tight we will want to remove and store it elsewhere.

    • Make your property show ready

      If your property is unfurnished we highly recommend staging a few of the main rooms.

      For furnished properties, our team will add items (pillows, curtains, rugs, & other decor), rearrange existing items and remove unneeded items to make your home feel and look like a model home.

    • Ensure every lightbulb, interior and exterior, are working, same type and color temperature

      Suggested color temperature for best results in photos is soft white

    • Have the home professionally deep cleaned

      Right before the home goes on the market and showings begin.

    • Exterior clean-up:

      Bushes & trees trimmed, grass cut, weed removal, leaves raked & removed, patios swept & potentially power washed, dog/animal chocolate kisses picked up, clean grills, outdoor kitchens or any other outdoor accessories (fire pits, chairs, tables, etc.), sidewalks & driveways clear (free of debris and snow), interior & exterior windows cleaned,

  • Perch Staging | 720.291.5482

    Upstaged Denver | 720.797.6817

Photography

Photography matters, photos are one of the most useful tools for selling your home. They are the first impression buyers have of your home and are what determine their interest to schedule a showing.

We will have our award-winning photography team photograph your home to highlight it’s very best features.

Once your property has been photographed, your media tour will be displayed across thousands of media platforms.

How We Will Market Your Home to Sell

We customize a marketing plan designed specifically to sell your home, making sure your property and its key features are highlighted.

  • Your home will be listed in the MLS (Multiple Listing Service), displaying all the details of your property. Once, your property is active, the listing will sync to all major real estate websites allowing for maximum online exposure.

  • The Agency “For Sale” sign will be professionally installed in your front yard. If your property has a Home Owners Association please see signage guidelines.

  • Custom brochures of featuring highlights and descriptions of the property will be designed by the Agency marketing team.

  • Custom Coming Soon/Just Listed postcards to the surrounding neighborhoods and our client database will be sent out prior to the listing going active.

  • Our local expertise, in-person marketing, social media, print advertising and the worldwide reach of The Agency Real Estate branding will offer marketing your property at the highest exposure.

  • Your property will be marketed across all sothebysrealty.com platforms and be cascaded globally, nationally, regionally, and locally with our worldwide network of thousands of regional affiliate websites.

Getting Under Contract

All offers received will be presented in a timely manner and explained in easy-to-understand terms. The typical under-contract period in the current Denver market is about thirty days, but this can vary based upon the negotiation and terms of the contract.

The higher the price, the better the offer, right?” Not always! Price is not always the determining factor when accepting an offer for many reasons: the initial offer is oftentimes negotiated, and there are a number of terms and conditions that will most likely influence the final outcome of the price. You can trust our professional guidance to help you thoroughly evaluate every proposal without compromising your marketing position. The negotiation process can feel over-whelming (and exciting) so having someone helping you make the best decision is pivotal! We take the ethical responsibility of fairly negotiating the contract terms very seriously. You may even have to deal with multiple offers before getting to a final suitable contract – and as your agents, we will provide a thorough and objective assessment of each offer to help you make the right choice.

  • A fully executed contract is when all parties have signed the original offer or counter offer. This is a legally binding contract between a potential purchaser and you as the seller.

    Within the offer, the buyer agrees to put an amount of money down, known as earnest money, (amount typically determined by seller and listing agent), to show they are serious buyers and will be wired to the title company within 3 days of going under contract. The earnest money will be held in an escrow account pending the fulfillment of conditions, deadlines and contingencies within the executed contract.

    Title company is typically selected by seller and listing agent but is determined within the contract. The title company holds earnest money, orchestrates all closing documents and examines/insures clear title to real estate. After researching the complete recorded history of your property, they will certify that:Your title is free and clear of encumbrances (eg. mortgages, leases, or restrictions, liens) by the date of closingAll new encumbrances are duly included in the title. Issues title policy/coverage to buyer for property prior to their ownership.

Send Buyer Disclosures

    • The seller’s property disclosure is a form that is used by the seller to disclose information about the property that the seller has knowledge of. By signing this form you are acknowledging receipt of this information. I will ensure the inspector has a copy of this prior to the inspection. These are things known to the seller – you should do your own investigation on anything that is of concern to you.

    • The initial measurement is for the purpose of marketing, may not be exact and is not for loan, valuation or other purposes. If exact square footage is a concern, the property should be independently measured prior to the Inspection Deadline. I have a list of Inspectors I recommend if needed!

    • Seller is to disclose identification of the source of potable water (tap, well, other), identification of any permits, augmentation plans, and other water-related information.

    • The lead-based paint disclosure form is a required form to be issued to all potential buyers for residential properties built before 1978. The forms were written to warn any new owners of the potential existence of this within the interior walls of the residence. See disclosure here.

These documents are to be completed prior to going on the market.

Stick to the Schedule

Now that you have an accepted an offer and have a fully executed contract, you and the buyer will be given a timeline to mark every stage in the process of closing your real estate contract.

Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreement. During the process, we will keep you updated so you will always be prepared for the next step. Your communication during this phase from contract to closing is extremely crucial to this process.

Inspection

Buyers will have the opportunity to have an inspection completed of the home. As the seller, you are not able to be present for the inspection so please plan to be out of the home (along with family members and pets) and have the property "show ready." You will need to leave any manuals, receipts and documents you have pertaining to the home on the kitchen counter.

Buyers will have the property inspected by a licensed property inspector within the timeframe that was agreed upon within the accepted contract to purchase. Some buyers will have several different trades come the property after the initial inspection to obtain professional opinions and bids.

Appraisal

If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for the lending institution via a third party. This is done so that the lending institution can confirm their investment in your property is accurate. A buyer of a commercial property may also have a complete environmental audit performed and/or soil test if required by the lending institution.

If Buyer has a lender, an appraisal will need to be completed. We, as your listing agents, will meet with the appraiser and request for the home to be show ready.

Either a title company or an attorney will be selected as the closing agent, whose job is to examine and insure clear title to real estate. After researching the complete recorded history of your property, they will certify that:

1. Your title is free and clear of encumbrances (eg. mortgages, leases, or restrictions, liens) by the date of closing

2. All new encumbrances are duly included in the title.

Closing on your home!

Final Walk-Through

The day before or day of closing, the buyer and buyer agent will be doing a walk through to ensure the home is in the same condition as when they completed inspection. You will want to make sure the home has been professionally cleaned and is completely empty of personal belongings.

This is more of a formality but allows the buyer to view the property, usually the day of or a day before closing, to verify that all is in order as agreed upon per the contract. Property should be left ready for the new purchaser to move in.

Cancel of Home Services & Utilities

We will provide a list of useful numbers for the termination of home services and utilities after the closing occurs.

The closing agent will furnish all parties involved with a settlement statement, which summarizes and details the financial transactions enacted in the process. The buyer(s) will sign this statement and then you will sign as well as the closing agent, certifying its accuracy. If you are unable to attend the scheduled closing, then arrangements can be made depending on the circumstances and the notice that we receive. If you are receiving funds from the transaction, you can elect to either have the funds wired electronically to an account at your financial institution or have a check issued to you at the closing. The seller should arrange to have all property keys and any other important information for the new purchaser at the closing, so that the purchaser may receive these items at this time.